IMLS Remarks Do’s and Don’ts

When entering new listing remarks or making changes to listing remarks, it’s important to remember what can and can’t be included. Intermountain MLS follows the National Association of Realtors® handbook on multiple listing policies.

Listing Remarks

Do:

• Enter up to 1,024 characters of free text information related to the property.
• Provide information pertinent to the subject property.
• Provide unique features regarding the subject property.
• Use caution and ensure there are no potential fair housing violations (HUD Housing Discrimination Under the Fair Housing Act).

Don’t:

• Provide agent, office, or third-party marketing information.
• Use inappropriate or unprofessional remarks. Example: negative comments about a client or neighbor.

Agent Remarks

Do:

• Enter up to 512 characters of free text information related to either the property or transaction.
• Provide relevant information to the agent(s) or broker(s), not necessarily the public. Example: Details about showings, gate codes, or contingency details.

Don’t:

• Provide third-party marketing information.
• Use inappropriate or unprofessional remarks. Example: negative comments about an agent, broker, or brokerage.

Tips for Writing Remarks

• What does the property present? What is the property personality?
• Highlight the benefits, features, and all essential property information.
• Use words that engage the reader such as sensory or active language.
• Keep fair housing laws in mind, choose your words wisely.
• Keep it short and concise.
• Give an honest and accurate description of the property.